Free replay
How to Pitch So People Say Yes.
Most good ideas don’t fail because they’re bad. They fail because they’re pitched badly. In about 50 minutes, August Kjerland shows you the three fundamentals of a pitch that lands, from the first line to the close, and how to hold the room when the hard questions come. Recorded live, questions and all.
Free. Recorded live on YouTube. Leave your email and we send you the full session.
Format
Full session
recorded live
Length
~50 min
+ live Q&A
Where
On YouTube
Price
Free
What you'll leave with
Three things, in under an hour.
01
A pitch that lands
The three fundamentals that decide every pitch: speak to their need not your story, pass the "so what?" test, and the discipline of 10/20/30 (Guy Kawasaki's rule).
02
The first 60 seconds
Most pitches lose the room before they get going. How to open with a hook that earns the next five minutes, and the three mistakes that make people stop listening.
03
Holding the room
What to do when you're challenged, interrupted, or hit with the question you hoped no one would ask. How to stay in control and close without bluffing.
Who it's for
For founders, sales leaders, students and consultants who need to get a yes. Raising money, selling an idea to your boss, launching a business. The moves are the same. If your last pitch got a polite nod and no decision, this hour tells you why.
August Kjerland
Hosted by August Kjerland, entrepreneurship lecturer at BI Norwegian Business School and the University of Agder. Forty years building, advising and pitching ideas that had to win the room to get funded.
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One session, recorded once
Still deciding?
It’s free, and the recording is yours to keep. Worst case, you spend fifty minutes with forty years of pitching stories. Best case, your next pitch gets a yes.
August’s Brief
Practical notes on entrepreneurship, pitching, and cross-cultural business. A few times a month. No hype.
Entrepreneurship. Decoded.
Practical entrepreneurship from an operator with forty years of executive and board experience. He teaches at BI Norwegian Business School and University of Agder.
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