Four short tests. One honest score. A clear action plan before your next meeting. Most pitch problems are clarity problems, and clarity problems are findable.
No hype. No spam. Just a PDF you can use this week.
What’s inside
01
The four-part test
A diagnostic that finds your specific clarity gaps, rather than handing you a general list of pitching advice.
02
The scoring guide
So you know exactly where you stand, not where you hope you are. A score is only useful if it can disappoint you.
03
What to fix first
Targeted actions for each test. What to change, how to change it, and in what order, so one evening of work counts.
Who it’s for
Founders and leaders who pitch to investors, partners, customers, or internal decision-makers. If your pitch feels unclear or fails to hold the room, this tells you why.
August Kjerland
Forty years of executive and board experience, and entrepreneurship lecturer at BI and UiA. He does not invent frameworks. He picks the ones that hold up, and credits the people who built them.

Most pitch problems are clarity problems. This diagnostic shows you which ones are yours.
Name:
E-mail:
By subscribing, you agree to receive practical entrepreneurship insights.
Unsubscribe any time.
Get the full course
The diagnostic shows you the gaps. How to Pitch gives you the structure to close them: a deck built on Guy Kawasaki’s 10/20/30 rule, the “So what?” test on every slide, and disciplined preparation.
€49. 14-day refund, no questions asked.
August’s Brief
Practical notes on entrepreneurship, pitching, and cross-cultural business. A few times a month. No hype.
Entrepreneurship. Decoded.
Practical entrepreneurship from an operator with forty years of executive and board experience. He teaches at BI Norwegian Business School and University of Agder.
© 2026 August Kjerland · Privacy Policy
Powered by August Kjerland & GMERK.