Get a clear pitch deck structure. In ten slides.
The 10/20/30 blueprint I teach in my pitching course, built on Guy Kawasaki’s rule: ten slides, twenty minutes, thirty point type. What each slide has to carry, in the order a decision-maker actually follows.
No hype. No spam. Just a PDF you can use this week.
What’s inside
Three parts. One deck you can defend.
01
The ten-slide outline
What each slide has to accomplish, and why that order works. Kawasaki’s 10/20/30 rule applied slide by slide, not quoted at you.
02
The “So what?” test
A clarity check you run on every slide. If a line does not survive the question, it was not carrying the decision.
03
What costs you credibility
The pitch deck mistakes that quietly lose the room. Most of them are habits, and habits are easy to drop once you can name them.
Who it’s for
Founders and professionals who pitch to investors, partners, customers, or internal decision-makers. If you get twenty minutes and one shot, this is the structure.
August Kjerland
Forty years of executive and board experience, and entrepreneurship lecturer at BI and UiA. He does not invent frameworks. He picks the ones that hold up, and credits the people who built them.
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Get the full course
Want the full pitching method?
The blueprint gives you the structure. How to Pitch gives you the delivery: what belongs on each slide in your case, how to hold the room for twenty minutes, and what to do the evening before.
- 3 video lessons, about seventy minutes in total
- A pitch review checklist for the night before the meeting
- Lifetime access, including future updates
€49. 14-day refund, no questions asked.
August’s Brief
Practical notes on entrepreneurship, pitching, and cross-cultural business. A few times a month. No hype.
Entrepreneurship. Decoded.
Practical entrepreneurship from an operator with forty years of executive and board experience. He teaches at BI Norwegian Business School and University of Agder.
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