Read the room before you fill it.
A 15-page field guide to Japan and U.S. negotiation. Five foundations and the full negotiation flow for each market. Use it before your next cross-border meeting.
No hype. No spam. Just a 15-page PDF you can use this week.
What's inside
Three sections. 25 minutes to read.
01
The cultural iceberg
What culture actually is, and why most of it sits below the waterline. The six unwritten norms that decide every cross-cultural interaction.
02
Japan playbook
Five foundations + six negotiation phases. Indirect communication, formality, group consensus, hierarchy, high context — from first meeting to long-term follow-up.
03
U.S. playbook
Five foundations + seven negotiation phases. Direct communication, informal tone, individual ownership, low power distance, low context — preparation through closing.
Who it's for
This is for founders, sales leaders, account managers, and consultants who pitch or negotiate across Japan and the United States. If your last cross-border meeting ended with a polite "yes" that went nowhere, this field guide tells you why.
August Kjerland
Written by August Kjerland — Norwegian entrepreneurship lecturer at BI Norwegian Business School and the University of Agder. Forty years of building, advising, and negotiating across Europe, Japan, and the United States.
Run the test. Walk in prepared.
Most cross-border deals don't fail on price. They fail on culture. This playbook shows you the patterns before your next meeting.
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Get the full course
Want the full method?
The playbook shows you the patterns. The Cross-Cultural Communication Course gives you the system — six video lessons, about three hours, lifetime access. €49.
